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TeaTalk: The Viral Olympics

It’s my favorite time of the week again — the TeaTalk drop. I’m heading back to Canada tomorrow for our annual trip. And I got something special for you in this edition… a takeover by Anthony Reeves!

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  1. 🏅 The Paris Olympics were full of viral moments — USA’s Stephen Nedoroscik crushing the pommel horse right after a quick nap, Turkey’s Yusuf Dikec so nonchalantly taking silver in the air pistol event that he may be a former hitman, France’s Anthony Ammirati’s personal pole losing him the pole vaulting event. But the best may be yet to come — Tom Cruise skydiving onto the Hollywood Sign in an epic Olympic handoff.

  2. 🐉 House of the Dragon’s season finale raked in a season-high 8.9 million viewers. Unfortunately, HBO also announced that the show will end after its fourth season.

  3. 👩‍❤️‍👨 Ryan Reynolds and Blake Lively are putting their marriage power… err… marketing power to the test with some fun cross-promotions for Deadpool & Wolverine and the upcoming Colleen Hoover adaptation, It Ends With Us.

  4. 📱 Current VP and presidential hopeful Kamala Harris has leaned into memes, embraced brat summer, and has started a TikTok account… all showing how reaching people online is crucial for winning young voters.

  5. 🌮 Taco Bell is expanding its “Voice AI” drive-thru technology to hundreds of stores by the end of the year, having tested it at a hundred locations throughout the US.

Did you watch House of the Dragon?

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Genre: Fashion & Gaming

Anthony Reeves started off in Sway House and grew his audience through his love for fashion and gaming. In addition to livestreaming, Anthony is known for sharing his personal style online. His open-minded approach to style has created a digital community where fashion can be shared free of judgment.

  • My biggest piece of advice for any content creator is consistency and knowing your audience.

  • My favorite part about being a creator is my audience. I create a wide range of content, from fashion to gaming, and I really love the community I’ve built online that blends both of those things.

  • I would describe my style as '70s street, thrifted, hype wear.

“I’M A BITCH WITH A BACKSTORY”

Trend: This clip of creator Brandon Rogers has people showing off their scars, tattoos, or another physical attribute, which feels like a bit of a mystery.

Takeaway: Hit that lip sync and show off whatever it is that may raise an eyebrow. The smaller or more “normal” it is, the funnier.

“UNDERCONSUMPTION CORE”

Trend: This trend has broken off into two distinct tracks — people showing off what little they have (or use) and people making fun of people showing off what little they have or use. The videos are set to Norah Jones’ “Don’t Know Why” for maximum vibes.

Takeaway: Whether taken seriously or as a joke, it’s all about that montage.

“WIDE ANGLE FINGER”

Trend: Using TikTok’s “Wide Angle” filter and theme music from the Mr. Bean animated show, users are showing what they clearly say “no” to.

Takeaway: Put some text to give us context and then get to finger-wagging.

As always, reply to my email to ask me anything. If you know me, you know I will reply and who knows, you may get a feature if you share something. 🔥