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TeaTalk: Ticketmaster, please

May 30, 2024

Time to talk some tea with a new edition of TeaTalk! My best friends from Canada are visiting me in LA this weekend, so I’m very stoked for that. And I have some cool collabs going down next week. Can you guess who?

THIS WEEK’S TOP FIVE 🖐️

  1. 🎵 Talk about a concert shocker: the US Department of Justice and a whole bunch of states filed an antitrust lawsuit against Live Nation and Ticketmaster, with the goal of splitting apart the biggest company in live events.

  2. 🍿 Movie theaters aren’t doing so hot right now, with the Memorial Day weekend box office grosses being the lowest in almost 30 years. But that doesn’t mean the movies aren’t great. Furiosa? The Fall Guy? Kingdom of the Planet of the Apes? I’m going to need some more popcorn.

  3. 🗣️ A startup called Airchat wants to be the X of audio — your every thought shared as a voice note on your timeline. Should I start an account?

  4. 💿 Apple dropped its 100 Best Albums of All Time list last weekend, and while the choices may be controversial, there’s no denying that Ms. Lauryn Hill’s The Miseducation of Lauryn Hill (the #1 pick) is an absolute banger.

  5. 🤖 The United States announced that, since AI is such a big global threat, it’s launching an AI safety network made up of the UK, Japan, Canada, and several other allies. The Avengers of AI, anyone?

What’s your favorite movie you’ve seen this month?

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✨ ADVICE OF THE WEEK

As you grow as a creator, so will your content. It’s inevitable. But here are some pointers that helped me do it successfully over the years.

  • Stay true to your core. Your unique voice is why people follow you, so as long as you keep that while you evolve your content, your audience will recognize the authenticity even as you innovate.

  • Involve your audience. Ask your audience for feedback as you change up your content with polls, Q&A sessions, and comments. The responses are a goldmine for fine-tuning your content to make it the best it can be while also making them feel involved.

  • Mix the old with the new. Change is hard, so let your audience ease into your new chapter by mixing some of the hallmarks of the old content they love with the new stuff you’re trying to introduce to help the transition.

  • Show your growth. Your audience is interested in your story, so keep them updated with how your evolution is going — the highs, lows, and everything in between. That makes you relatable and makes them want to root for you.

And, remember, all of this takes time. But if you’re committed to making great content, your audience will be happy to be along for the ride.

🔥 TIKTOK TRENDS

  • FOUR SEASONS ORLANDO — This video of a baby wanting to stay at the Four Seasons Orlando blew up after users started hilariously recreating it.

    Takeaway: Take the sound and do your own video, or add some text to the original to change the context in your own funny way.

  • HANDS IN — Couples are posting videos of themselves doing the classic “hands in” with their dogs as if they were a sports team… and, yes, it’s adorable.

    Takeaway: Give it a go with your own four-legged friend… and it doesn’t have to be a dog.

  • NAME YOUR CHILD AFTER SOMETHING YOU LOVE — Videos are going viral of users doing exactly that in the funniest way possible.

    Takeaway: Get creative with a video, carousel, or skit for maximum absurdity.

📸 BEHIND THE SCENES

A little BTS from a recent photo shoot.

ASK ME ANYTHING

As always, reply to my email to ask me anything. If you know me, you know I will reply and who knows, you may get feature if you share something 🔥