TeaTalk: Match my freak

We’re back for another edition of TeaTalk! I’ll be heading out to Cannes Lions next week, so I may need to brush up on my French. And my friends just left, so prepare for some fresh content to drop from their visit. Fun hangs all around.


  1. ☘️ The NBA Finals kick off tonight, with the Boston Celtics taking on the Dallas Mavericks. The Celtics are considered the favorite to win, but don't rule out Luka and Kyrie helping the Mavs pull off an upset.

  2. 🏀 The WNBA has plenty of heat, too — rookie superstars Caitlin Clark, Angel Reese, and Cameron Brink have sent league viewership skyrocketing 14%, leading to ten games selling out during the opening week.

  3. 🎥 Skydance Media, the production and finance company run by billionaire David Ellison, is on the one-yard line in its takeover of Paramount Global — the conglomerate that houses Paramount Pictures, CBS, Nickelodeon, MTV, and several other brands.

  4. 🤖 Google announced a text-to-video AI generator tool, VideoFX, to compete with OpenAI’s upcoming Sora. I have a feeling TikTok is about to be flooded with AI-generated content.

  5. 🎤 Metro Boomin’s Drake-diss beat, “BBL Drizzy,” may have set a wild precedent for sampling AI-generated music — songwriters can secure copyrights and get paid royalties for making songs over the beat since it’s public domain.

Which team do you think is going to win the NBA Finals?

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Once you have a batch of videos banked and ready to share with the world, when to share that content becomes the million-view question.

Scheduling is an art form. Here are some best practices I’ve learned:

  • Plan ahead. You don’t want your videos to feel random, so try picking a monthly theme and roll out a good content mix, switching up between stories, videos, and live sessions to keep your audience engaged.

  • Use reliable tools. Apps like Trello, Asana, and Hootsuite are lifesavers but don’t forget to build your own calendar template to keep track of your videos’ elements, like content type, what platform it’s for, and any hashtags.

  • Establish a posting schedule. Consistency is key for social media algorithms, so figure out a posting frequency and timing that works best for you and sets expectations for your audience — they’ll fall into what rhythm you establish early on.

Remember to never just set it and forget it. Monitor how your videos are performing and analyze the insights. If something’s not working, it’s never too late to fix it. If you fail fast, you’ll succeed even faster.


  • “SPACE SONG x NASTY” — Taking the line, “Is somebody gonna match my freak?” from this surprising mashup between Beach House’s “Space Song” and Tinashe’s “Nasty,” users are sharing what weird quirk they hope a partner will accept in them.

    Takeaway: Add text explaining your “freak” (the weirder, the better) to a video, carousel, or POV. You can always play it for laughs by ironically saying your freak is something super basic.

  • “WHEN MY CRUSH SAID…” — Using Stephen Kramer Glickman’s cover of Gnarls Barkley’s “Crazy,” users are showing something embarrassing they did to get the attention of a childhood crush.

    Takeaway: Don’t be afraid to get awkward — post a selfie video of you lip synching the song with text of what your crush said, and then cut to an old video or photo to show how hard you tried to turn their head.

  •  “HEAD TOP” — This CapCut tool allows anyone to turn a still image of themselves into a dancing AI-generated animation.

    Takeaway: Let TikTok make you the dance star you always wanted to be.


Livestreaming with Blake Hooker


As always, reply to my email to ask me anything. If you know me, you know I will reply and who knows, you may get feature if you share something 🔥