TeaTalk: Josh 2.0

Happy TeaTalk day from France! I’m in the French Riviera for the annual Cannes Lions Festival. Did a livestream and a few panels, and will have lots of fun stuff to share with you when I’m back stateside next week. In the meantime, let me know what you think of TeaTalk's new look.

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  1. ☘️ The Boston Celtics beat the Dallas Mavericks 106 to 88 in Game 5 to clinch their first NBA championship title in 16 years… and scoring them the record of the most NBA titles in the league’s history.

  2. 🧠 Pixar’s Inside Out 2 had the biggest box office debut of the year, with $155 million in North America and another $140 million internationally. Who saw it opening weekend?

  3. 🐉 Season 2 of House of the Dragon premiered last Sunday, and I couldn’t be more stoked to be back in the world of Westeros. Bring on the dragons!

  4. 🥽 Apple’s Vision Pro headset is not doing too hot when it comes to sales, so the tech company is pitching Hollywood on content they can collaborate on to make it a must-have device.

  5. 👯 TikTok announced that it will allow creators to make deepfakes of themselves for use in advertising, with the ability to change their language. Now I’ll finally be able to speak French.

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Collaborating with brands is a major way to up your exposure as a creator and turn your passion for content into a career. But which brands you choose to work with, what content you make with them, and how you stay true to your voice are crucial to making it authentic.

Here are some tips:

  • Be aligned with the brand. Which brands you partner with should be an extension of the content you create. Collaboration should feel organic.

  • Understand the brand’s goals. Is the brand you’re collaborating with looking to drive sales or boost visibility? Knowing their ambitions informs the content you’ll make.

  • Think creatively. Boring branded videos are everywhere, so do your best to stand out by collaborating in a fun, unexpected way that gets people talking.

  • Really collaborate with the brand. Don’t be afraid to invite the brand into your ideation — get their feedback and incorporate it into your work so everyone feels engaged.

And remember to listen to what your audience thinks! Ask questions, create polls, and scour your comments for feedback that will make the next collab even better.

Plus, it shows brands that your fans are truly invested in what you have to say.

“TRYING TO DISTRACT”

The Trend: Users are posting videos set to a remix of “Loveeeeeee Song / No One Else” by Chris Brown and Rihanna dancing as a way to distract others from noticing or realizing something.

Takeaway: Learn the dance, but don’t forget to add some text to be on trend. The funnier or more outrageous, the better!

“QUEEN OF DISASTER WITH SPARKLES”

The Trend: This remix of an unreleased Lana Del Rey song has been going viral on and off since 2022, but users are giving it another life as a way to show something that reveals your true self.

Takeaway: This trend is as flexible as it gets, so give it a whirl in a video, carousel, fit check, or whatever gets your creative juices flowing.

“PINK PONY CLUB”

The Trend: This song by fast-rising star Chappell Roan has become the anthem of Pride Month.

Takeaway: Use in POV, carousel, fit check, or however you want to show your pride or support.

As always, reply to my email to ask me anything. If you know me, you know I will reply and who knows, you may get a feature if you share something. 🔥