TeaTalk: Very demure, very mindful

1. 🍂 “Brat Summer” is out, and “Demure Fall” is in. TikTok beauty creator Jools Lebron’s satirical take on etiquette is the latest social media craze, hooking brands and influencers alike.

2. 🎬 Alien: Romulus stormed the box office with $41.5 million in its opening weekend, dethroning Deadpool & Wolverine and continuing Disney’s winning streak.

3. 🍏 Kim Kardashian’s Skims has tapped Charli XCX to star in their latest campaign, perpetuating the brand’s trend of aligning with pop-culture icons.

4. 📺 YouTube just made history as the first streamer to surpass 10% of total viewing, contributing to a record 41.4% streaming share in July.

5. 🎙️ Alex Cooper’s Call Her Daddy podcast is leaving Spotify for a sweet new deal at SiriusXM in 2025, reported to be worth around $100 million.

In the fast-paced world of content creation and digital influence, staying ahead of the curve is essential. Trends can make or break your presence online, but how do you spot them before everyone else? Here are some strategies to keep your content fresh and relevant:

Leverage Social Listening Tools
Tools like Hootsuite, Sprout Social, and Brandwatch can help you monitor conversations across platforms. Set up alerts for keywords relevant to your niche to see what’s gaining traction. Keep an eye on trending hashtags, and don’t forget to look into niche communities where trends often originate.

Engage with Your Audience
Your followers are a goldmine of insights. Pay attention to their comments, questions, and shared content. Conduct polls, ask questions in your stories, and engage in direct messages. Understanding what your audience cares about can lead you to the next big thing.

Stay Educated and Curious
Subscribe to newsletters, follow trend forecasting blogs, and join industry forums. Staying informed about the broader cultural shifts and emerging tech will give you context for understanding why certain trends take off and how you can align with them.