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TeaTalk: Big games on the big screen

TeaTalk is back and better than ever! Heading to Cannes Lions this week to soak up some French sun and advertising insights. Also, I’m giving this newsletter a nice refresh in the coming weeks, so watch this space as they say.


  1. 🏊🏼‍♀️ The Summer Olympics in Paris is coming to the big screen thanks to partnerships with IMAX and AMC Theatres, which will show daily competitions in four-hour blocks. Who wants to get a watch party together?

  2. 📱 Apple is rolling out several AI integrations in its new version of iOS, including a Siri update powered by OpenAI’s ChatGPT.

  3. 💃🏻 Docuseries Dancing for the Devil: The 7M TikTok Cult has been blowing up on Netflix, notching almost 6.7 million views this week. Time has a great rundown on the true story behind the series.

  4. 🏍️ The Academy of Motion Pictures Arts and Sciences is considering adding a Best Stunts category to the Academy Awards. Looks like they must’ve enjoyed The Fall Guy as much as I did.

  5. 🤫 Drake has quietly deleted every post of any music or mentions relating to his beef with Kendrick Lamar from his Instagram.

Will you watch The Summer Olympics at a movie theater?

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Let's talk thumbnails — one of your content's most overlooked but essential elements. That image might be the first thing your audience sees on YouTube, TikTok, or Reels, so it’s important to get them right.

Here are some tips to make those pics pop:

  • Make it consistent. Maintaining a style — fonts, colors, designs, etc. — across all platforms helps build a strong brand identity.

  • Keep it relevant. Seems simple, but make sure your image aligns with what the video is about. Clickbait turns people off.

  • Opt for clarity. Your thumbnails should tell what your video is about with just a quick glance. Making them too busy visually can keep people from clicking.

  • Always test and analyze. Don’t be afraid to A/B test different styles and formats, and don’t forget to see how that affects your videos’ performance and what drives the most audience engagement.

Remember, thumbnails are the cover of your book… and you know the saying about judging a book by its cover.


  • “I BEG YOU DON’T EMBARRASS ME” — This clip from Sabrina Carpenter’s single, “Please Please Please,” has become the hit song of the week.

    Takeaway: There’s a lot of leeway with this one — go for the lip sync in a video or fit check, but don’t be afraid to add some text to a video or POV to re-contextualize the song in a hilarious way.

  • “GET UP HERE! LET’S DANCE!” — This sound from Emma Stone presenting the Oscars in 2012 has blown up because the energy is just so pure.

    Takeaway: All about that lip sync, but feel free to add some text to let the people know that you’re in such a good mood.

  • “FANCY PANTS RICHIE RICH MCGEE OVER HERE” — This gibberish song made by creator Chat Music found popularity thanks to its mix of country twang with straight-up absurdism.

    Takeaway: Add this lip sync to any skit, showing off the basic way people do things you either never thought or are incapable of doing. Comedy is king here.


Sneak peak of some exciting things coming to TeaTalk. 👀


As always, reply to my email to ask me anything. If you know me, you know I will reply and who knows, you may get feature if you share something. 🔥